Do you ever wonder which self tanner products really work? Or how to get that sun kissed glow without laying out in the sun? Same here! I’m always on the hunt for the perfect bronzed look—without the UV rays. I’ve tested dozens of options and rounded up the best self tanners for 2025 that are streak-free, natural-looking, and perfect for any occasion. From buildable drops to express mousses, there’s something here for everyone. Let’s dive in!
For those of you who have not been with me for 10+ years that I've had this blog, you might want to read this blog post about my skin cancer scare. It is still the blog post that resonates the most with my readers and the one that people actually stop me to discuss. Many of you told me your own personal journey about going to the dermatologist and taking care of your own spots that you discovered after you read my blog post. I'm grateful that this little space on the web was helpful in some small way!
Just know when you see any type of beach, pool, or swimsuit shot of me, I have slathered on sunscreen and its typically 50 SPF strength. Gone are my high school days of baking my skin with baby oil and a reflective blanket. After all, that's what caused all of my skin damage to begin with. Now, I use sunless tanners, sprays and lotions to get that glow! I go to Sugared + Bronzed for my spray tans. I love the fact that I can schedule them online and they have numerous locations. And yes, I spray tan naked because I don't want tan lines.
Now let's talk best self tanners that really work. I'm giving you our favorites, which all come in different forms and for different skin tones...
1. Isle of Paradise Self-Tanning Drops – best natural glow
These self-tanning drops are still a top pick in 2025, and for good reason. These vegan, color-correcting drops blend with your moisturizer for a custom tan that develops naturally over time. Choose from light, medium, or dark based on your skin tone, and simply add a few drops to your favorite lotion. No mess, no strong scent, and no orange finish—just glowing skin. Perfect for face and body! These drops are a game-changer for people who want full control over their tan. Whether you're building it slowly over a few days or applying it more heavily for faster results, they work beautifully. Plus, they won't stain sheets or clothing. And yes, they’re clean, cruelty-free, and totally customizable.
2. Bondi Sands Technocolor 1-Hour Express Mousse – best for color matching
One of the most innovative tanners to launch recently, the Technocolor line uses undertone-specific technology to help you find your perfect match. Whether you’re cool, warm, or neutral-toned, there’s a formula for you. Plus, it develops in just one hour—ideal for last-minute plans or travel prep. Bondi Sands is known for its deep, rich results and streak-free formulas. This mousse includes a color guide so you can see where you've applied it, making it perfect even for beginners. And despite being an express tanner, the results last just as long as traditional options.
3. Coco & Eve Sunny Honey Bali Bronzing Foam – best long-lasting tan
This cult-favorite Honey Bali Bronzing Foam formula is still going strong in 2025. It smells like vacation (think tropical mango and guava), applies smoothly with a color guide, and develops into a rich, golden tan that lasts up to 10 days. It's packed with antioxidants and amino acids to keep skin hydrated and smooth. Users rave about the non-sticky feel and the streak-free finish. Plus, it’s 100% vegan and toxin-free. If you want something that smells good, feels good, and looks great then Coco & Eve Bronzing Foam is a must.
4. b.tan Tanned AF Mousse - best for deep, dark tans
If you’re not messing around and want that rich, bronze look fast then this tanning mousse is for you. It develops in 1–4 hours depending on how deep you want the tan, and it’s a fave for vacations or photo shoots. It also scores points for being vegan, cruelty-free, and free of parabens. Plus, the bold branding and easy application make it a standout. It has a guide color so you can see exactly where you're applying it, which is a lifesaver for avoiding streaks.
5. Tan Luxe The Body Illuminating Self-Tan Drops - best luxury option
These luxury tanning drops are still a winner for 2025. They offer buildable coverage and a glow that develops over a few hours. They also offer tanning drops specifically for the face. Bonus: They contain skin-firming ingredients and antioxidants for added skincare perks. What sets these apart is the inclusion of raspberry seed oil, vitamin E, and aloe vera. It's skincare meets self-tanner, and that combo is everything right now. A little goes a long way, so even though it’s a splurge, it lasts.
6. Luxe Unfiltered No.32 Hydrating Self-Tanning Cream – best clean formula
Created by influencer Sivan Ayla, this Hydrating Self-Tanning Cream is a clean, non-toxic formula is fragrance-free and delivers a super subtle, gradual glow. It’s perfect for anyone with sensitive skin or those wanting a minimalist, natural-looking tan. It feels like a high-end body cream and leaves skin looking dewy and even. Because it builds slowly, it's also great for maintaining a tan after a spray tan or vacation. Plus, the chic packaging looks gorgeous on any vanity.
7. Beauty Pie Awesome Bronze Self-Tanning Drops – best membership-based deal
For Beauty Pie members, these bronze self-tanning drops are an incredible luxe-for-less option. These drops give a healthy, believable glow and are packed with vitamin E and hyaluronic acid for extra hydration. Like other drop-style formulas, you simply mix with your daily lotion to customize your tan. The skincare ingredients set it apart, and it develops beautifully over a few hours. A great budget-friendly option for luxe results.
8. Charlotte Tilbury Supermodel Body Shimmer - for a radiant, highlighted glow
If you’re not quite ready to commit to a self-tanner or want an instant glow without the wait time, the Charlotte Tilbury Supermodel Body shimmer is a game changer. It’s not a self-tanner, but rather a skin highlighter and body shimmer that gives you that red carpet-worthy radiance right away. Think of it as a subtle body contour product—it reflects light and makes your skin look more toned, smooth, and elongated. I like to apply it down the center of my arms and legs to catch the light just right. It’s hydrating, blends easily, and gives your skin that dewy, sun-kissed finish without any mess or commitment. Perfect for events, travel, or when you just need a little something extra!
Self Tanning Tips
Getting the best results from your self tanner isn’t just about the product—it’s about the prep and the process. Here are my tried-and-true tips:
Exfoliate & shave the day before. This removes dead skin cells and gives you a smooth base.
Moisturize dry areas. Think: hands, feet, elbows, and knees. These areas can grab color and turn patchy if not hydrated.
Use a tanning mitt. It helps blend and keeps your hands from turning orange!
Apply in sections. Start from your feet and work upward. This prevents creases from bending over.
Avoid water, sweat, and tight clothing. Let your tan fully develop before rinsing or working out.
Moisturize daily after tanning. This helps prolong your glow and keeps your skin hydrated.
To correct mistakes: Use a self-tan eraser like Isle of Paradise's or gently exfoliate with a washcloth and lemon juice.
Frequently Asked Questions
How long does self tanner last? Most self tanners last between 5–7 days, but products like Coco & Eve or b.tan can last up to 10 days with proper care.
Can I use self tanner on my face? Yes, but make sure it’s formulated for facial use. Tanning drops like Isle of Paradise or Tan Luxe are great because they blend with your skincare.
What’s the best self tanner for beginners? St. Tropez and Bondi Sands both have color guides that make application foolproof. Gradual tanners like Jergen's or Luxe Unfiltered are also easy to use.
Will self tanner make me orange? Not if you use the right tone for your skin. Products that offer undertone-specific formulas (like Bondi Sands Technocolor) are especially good at avoiding that orange cast.
How can I remove self tanner if I mess up? Use a tan eraser or exfoliate in the shower with a mitt and body scrub. Baby oil or lemon juice can also help lift excess color.
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Whether you're a beginner or a bronzing pro, these self tanners will help you achieve a flawless summer glow without the sun damage. The beauty of 2025’s self-tanning products is how far they’ve come in terms of ingredients, scent, and customization. There really is something for everyone!
Check out more ways to get a summer glow HERE.
What is your favorite self-tanner? xoxo - Tanya
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