New ownership positions 25-year agency for expanded growth across U.S. Hispanic and cross-border markets

Legion Advertising LLC, a boutique marketing, advertising, experiential and strategy agency with more than 25 years of experience, has announced that Fernando Sánchez Servitje has acquired the company and now serves as sole owner and CEO. The transition marks a defining moment for the agency as it enters a new era focused on multicultural strategy, cross-border business growth, and data-driven brand development across the United States and Latin America. With offices in Dallas (Las Colinas) and Mexico City, Legion Advertising has built a longstanding reputation for helping brands connect authentically with diverse audiences—particularly within the U.S. Hispanic market. Under Sánchez Servitje's leadership, the agency is positioning itself as a strategic partner delivering cultural intelligence, efficient execution and measurable impact

“This is an exciting new chapter for Legion,” said Fernando Sánchez Servitje, Owner and CEO of Legion Advertising. “For more than two decades, the agency has delivered results for multicultural brands. Moving forward, we are doubling down on what sets us apart—deep Hispanic market expertise, integrated strategy, and execute seamless execution across borders. Our vision is simple: to be the most trusted partner for brands looking to grow through cultural connection.”

Founded in 2000, Legion Advertising has evolved with the changing marketing landscape, blending advertising, experiential activations and digital strategy into an integrated offering. The agency has helped launch products in the U.S. market, scale social audiences into the millions and execute successful cross-promotional campaigns.

Today, that legacy fuels innovation and growth.

A Strategic Reset for a New Era

The ownership transition reinforces the agency's independence and forward-looking direction. Legion Advertising is positioning itself as a modern boutique firm built on agility, efficiency and cultural expertise.

Unlike large agencies with complex layers and slower execution, Legion emphasizes a streamlined approach that integrates strategy, creativity, and execution under one roof. This model allows clients—from mid-sized brands to global organizations—to move quickly while maintaining a high level of precision and cultural relevance.

“Our clients don’t need more complexity—they need clarity, speed, and results,” Sánchez Servitje added. “We operate as an extension of their team, delivering strategic insight execution. That’s where real impact happens.”

The Power of Hispanic Market Intelligence

A central pillar of Legion Advertising’s growth strategy is its continued leadership in Hispanic market intelligence—an increasingly critical area for brands operating in the United States. As one of the fastest-growing and most influential consumer segments, The Hispanic market requires more than translation—it demands cultural fluency and data-backed strategy. Legion’s multicultural foundation, combined with its binational presence, uniquely positions the agency to guide brands through this complexity. From government entities and NGOs to consumer brands and experiential marketers, Legion works with organizations seeking to build authentic connections with Hispanic audiences while maintaining strong general market relevance.

Unlocking Cross-Border Opportunity

 With operations in Dallas and Mexico City, Legion Advertising continues to bridge the U.S. and Latin American markets. The agency is actively supporting:

 U.S. brands looking to grow within Hispanic communities

• Latin American brands entering or scaling within the U.S.
• Government and institutional organizations seeking culturally relevant outreach
• Experiential and event-driven brands aiming to deepen audience engagement

This cross-border capability is valuable in today’s economy where cultural understanding directly impacts brand success.

A New Identity Built on Legacy and Value

As part of its evolution, Legion is reinforcing its brand identity around the concept of partnership and added value. The agency’s “L+” mark reflects its philosophy: Legion plus the client brand equals measurable success.

Rather than functioning as a vendor, Legion serves as a strategic partner delivering execution, insight and growth strategy. “Legion has always been about connection—connecting brands to people, culture to strategy, and ideas to execution,” said Sánchez Servitje. “Now, we’re building on that foundation to help brands navigate what’s next.”

About Legion Advertising

Legion Advertising is a Dallas-based boutique marketing, advertising, experiential and strategy agency with more than 25 years of experience. With offices in Dallas and Mexico City, the agency specializes in Hispanic market strategy, multicultural marketing, and integrated brand execution. Legion partners with brands to deliver culturally intelligent, data-driven campaigns that fuel measurable growth across the United States and Latin America.

SPARK! Dallas, the innovative educational nonprofit fostering creativity and empowering youth, presents SPARK! City, a first-of-its-kind public art exhibition that celebrates the unique neighborhoods of Dallas through the lens of local artists. From Friday, June 5^th through Sunday, August 30^th, SPARK! City will showcase the rich history, people, art and culture of these vibrant neighborhoods: Downtown/Uptown, Oak Cliff/Bishop Arts, The Cedars, Vickery Meadow and Deep Ellum.

Each room in SPARK! City will fully immerse guests in the energy and essence of a specific neighborhood brought to life through original works by local artists across a variety of mediums. Visitors will journey through Dallas, from the historic charm of the Cedars to the rhythms of Deep Ellum, the bold creativity of Oak Cliff, the original live/work/play neighborhood of Uptown, the variety of cultures of Vickery Meadow—all connecting with the city’s diverse cultural landscape. 

SPARK! City is sponsored in part by the City of Dallas Office of Arts and Culture and the South Side PID (Public Improvement District).

The Artists:

Emmett J. Conrad High School

Oak Cliff/Bishop Arts and Vickery Meadow neighborhoods

Booker T. Washington High School for the Performing and Visual Arts

Deep Ellum and Downtown/Uptown neighborhoods

Erika Bauer, Local Artist

The Cedars neighborhood

Meg Bittner, SPARK! executive director, said, “With so many visitors coming to Dallas from around the world for soccer games this summer, we wanted to create a unique art exhibit to showcase Dallas’ distinctive neighborhoods. This exhibit is an exclusive opportunity for both Dallas residents and visitors to discover and celebrate the city’s creative heartbeat, freeing art from traditional gallery walls and placing it in the hands of the community.”

SPARK! is located at Southside on Lamar (1409 Botham Jean Blvd., Suite #004, Dallas, TX 75215).

SPARK! City is open to the public now through August 30:

Saturdays: 10:00 a.m.-3:00 p.m.

Sundays: 1:00-5:00 p.m.

Select Weekdays 1-5 p.m. (during FIFA Family days) - June 14, June 17, June 22, June 25, June 27, June 30, July 3, July 6, July 14 

SPARK! City Ticket prices:
All tickets include the SPARK! City exhibit and admission to the play sculpture areas and the Creative Corner.

• Adults and children (ages 2 and up): $15
  Teachers (with Teacher ID): $12
• Military/Veteran/First Responders: $12
• Seniors (65+): $12
• Museums for All Discounts (families benefiting from SNAP, WIC and/or Medicaid, with Benefit Card): $5

All tickets can be purchased at the door. Learn more at https://sparkdallas.org/ or 214.421.7727.

SPARK! After Dark (Adults only, ages 21+): 

First Fridays all summer! June 5, July 3, August 7

June 5, 6:00-10:00 p.m. - special game night featuring Inside Thoughts Productions

$40
Ticket link: https://sparkdallas.ticketspice.com/spark-after-dark-ft-inside-thoughts-productions

July 3 and August 7, 7:00-10:00 p.m.

$40, includes one drink ticket for beer, wine and soda

Ticket link:  https://sparkdallas.ticketspice.com/spark-after-dark

About SPARK! Dallas:

A nonprofit founded in 2010, SPARK! Dallas provides children mostly from second grade to high school with a fully immersive creative environment with hands-on learning that develops their self-definition as creative individuals. Through an endless roster of workshops and pop-up activities and exhibits, students exercise their creativity and learn from creative experts, innovators and artists. The organization’s vision is to help students acquire creative skills to excel in school and compete in the work force. SPARK! also hosts interactive camps, field trips and birthday parties. SPARK! is located in the historic South Side of Lamar building at 1409 Botham Jean Blvd, Ste. 004, Dallas, Texas 75215. For more information, visit https://sparkdallas.org/.

Texas' rapidly growing and increasingly female labor force requires childcare systems that are robust, accessible and affordable, according to the Texas Women's Foundation's (TXWF) latest white paper, "Addressing the Texas Childcare Crisis." Published in partnership with Every Texan, this research report is a follow-on to TXWF's 2024 Economic Issues for Women in Texas Report.

"Addressing the Texas Childcare Crisis" explores and quantifies a crisis charaterized by gaps in access and affordability and its impact on the state's economy, with a spotlight on Dallas County as a bellwether for the issue. 

Karen Hughes White, TXWF president and CEO, said “The takeaway from this research is clear: Strong childcare systems provide essential economic infrastructure allowing women to participate fully, consistently and productively in the workforce, stabilizing household earnings and supporting long-term economic growth.”

She added, “Women represent 46% of the Texas workforce and that number is growing. Based on population projections, women will outnumber men in Texas as early as 2040, meaning our $2.9 trillion Texas* economy is increasingly dependent on women. Access to affordable childcare and out-of-school care is imperative to creating a strong and vibrant Texas for all, while ensuring the economic security, stability and success of Texas women, their families and their futures.” (*https://gov.texas.gov/top-texas-touts-economy) 

KEY FINDINGS

Affordability:

• Center-based infant care in Texas costs more than $11,000 annually on average. In Dallas County, this represents 12.5% of the median family income.

• For a Texas family with an infant and a four-year old, the annual cost of center-based childcare is significantly higher than the estimated cost of housing.

• A minimum wage worker in Texas would have to work full-time for 37 weeks just to afford care for one infant.

Access:

• Over half of Texas counties are considered childcare deserts, where there are three or more children for each available licensed childcare center opening.

• An estimated 111,490 Texas children lack access to care within a reasonable driving distance – a 7.9 percent average access gap that grows to 12.8 percent in rural areas.

• In Dallas County, approximately 43,400 mothers with young children remain outside of the labor force due in large part to the lack of accessible – and affordable – childcare.

Economic Impact:

• Based on average annual earnings, Dallas County families forego $1.63 billion in direct earnings due to the lack of affordable childcare.

• This earnings loss corresponds to approximately $3.19 billion in annual Gross Regional Product (GRP) losses for the county.

• If left unaddressed, the cumulative, long-term economic losses for Dallas County and the state over the next 10 years are staggering:
  • Dallas County - estimated $562 million-$859 million
  • Statewide - estimated $5.5 billion-$8.3 billion

Investing for Change:

• Evidence presented in the report suggests that sustained, local, coordinated investment in childcare is necessary to reduce labor force constraints and strengthen regional and statewide economic resilience.

• Modeled outcomes in Dallas County have shown that an investment in childcare of $100 per family per month would allow approximately 1,700 mothers to work and earn approximately $65 million annually. With a $400 monthly investment, those numbers would increase to 6,900 mothers working and earning $260 million annually.

• In 2025-26 alone, Texas Women’s Foundation has invested more than $250,000 to address childcare access and affordability in Dallas County and beyond. Learn more about our Childcare Access Fund HERE.

To read TXWF’s full white paper, "Addressing the Texas Childcare Crisis," visit

txwf.org/research.

Policy Recommendations and Call to Action:  

• Policymakers should prioritize investments in childcare and out-of-school time (OST) as core economic infrastructure to shape and build labor force participation, business productivity, and economic performance.
• Sustained, coordinated investment in childcare and OST should be pursued to  reduce labor force constraint, support women’s continued participation in the labor market, and strengthen regional economic resilience.
• Counties and municipalities are well positioned to address place-based gaps in care availability and to coordinate care with housing, transportation, and workforce development.
• Texas Women’s Foundation has established the Childcare Access Fund to make targeted investments in access and affordability. Donors are encouraged to support this fund by visiting https://www.txwf.co/donate.
• To schedule a presentation of these results for corporate, civic and community groups, contact TXWF Director of Community Engagement Chandra Matthews at cmatthews@txwf.org.

Taking Action in Dallas County:  

In late May, TXWF joined forces with a coalition of local business, civic, and community leaders** to announce the Dallas Child Care Works initiative to urge Dallas County commissioners to add a proposed, modest property tax increase to the November 2026 ballot. If approved by voters, the proposal would levy an additional 3 cents per $100 of assessed property value – approximately $10 per homeowner per month, to generate $132 million annually for childcare scholarships and key infrastructure investments. Similar ballot measures have been successful in Travis and Harris Counties in recent years.

To learn more about Child Care Works, email info@earlymattersdallas.org.

**The Child Care Works coalition includes ChildCareGroup, United Way of Metropolitan Dallas, North Texas Early Education Alliance, Dallas Area Interfaith, North Dallas Chamber of Commerce and Early Matters Dallas.

About Texas Women’s Foundation:

Texas Women’s Foundation (TXWF) raises funds from a broad base of donors, including individuals, foundations and corporations. These resources support nearly $5 million in investments each year to help eliminate the barriers to women’s economic security, stability and success through targeted research and advocacy, intentional grantmaking and leadership programs. Since its inception in 1985, TXWF has invested nearly $90 million in grantmaking in support of Texas women, their families and their futures, and another $25 million in research, advocacy and educational programs for a total impact of $115 million over the last 40 years. As TXWF prepares for its next 40 years, the organization’s vision for a strong and vibrant Texas for all will remain at the forefront of its work.

TXWF’s targeted research into the issues impacting the economic security of Texas women and families will continue to guide its work. The biannual “Economic Issues for Women in Texas Report” provides corporate and community leaders, and state and local lawmakers with critical data to inform policies, practices and programs across the state. In addition, Texas Women’s Foundation is an acknowledged leader and advocate in the mission-aligned investing movement, deploying 100 percent of its invested assets – endowments, operating investments and donor-advised funds – in a values-based portfolio that yields strong financial returns and social benefits that align with its mission. For more information, visit www.txwf.org, Facebook, Twitter, LinkedIn or Instagram or donate now.