David Alvey – Guest Contributor
Mar 19 2021
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It’s a Secret Med Spa CEO Stephanie Ortiz; Director of Operations Chris Hackney; Corporate Nurse Practitioner Rebecca Buhl

The secret is out: It’s a Secret Med Spa has opened its newest location, the company’s flagship, in Dallas’ West Village. Through a highly skilled and trained team focused on helping clients meet individualized goals, the Dallas-based company is opening its eighth and newest location to help clients become the beholder of their own beauty.

“Many ask us, ‘What is the secret?’ and it’s simple: confidence is key,” said Stephanie Ortiz, CEO of It’s a Secret Med Spa. “The team is focused on helping clients achieve their goals by delivering excellent cosmetic procedures and techniques. The greatest service we can provide our clients is the ability to listen and truly understand their needs, and then meet those with a tailored plan through our dedicated service and expertise.”

In the new, 2,400-square-foot space, It’s a Secret Med Spa offers injectables, lasers, aesthetics, body contouring, sweat reduction, facials and preventative care consultations through an experienced team who focuses on listening to clients’ needs to create custom, individualized plans. The modern, welcoming space features an experience in its own class, including a three-foot lip-shaped swing, custom neon signs and a built-in catwalk.

All aestheticians and laser technicians are licensed and go through rigorous training. Team members receive ongoing education from an in-house nurse practitioner and trainer, who is an experienced critical care nurse. Additionally, It’s a Secret funds $1,500 scholarships for team members to receive additional training to keep their skills sharp.

The customized approach to helping clients achieve their own personal beauty goals is what sets It’s a Secret apart. The company has been named to Inc.’s “5000 Fastest Growing” List, ranked number 512 in the small business category. Including this new location, It’s a Secret plans to open three new locations over the next 18 months.

The company’s expansion comes as interest in cosmetic procedures has increased among a broad range of demographics. 

“Call it the ‘Zoom boom’ – we have definitely seen increased interest during the pandemic,” Ortiz said. “But we really attribute our growth more to people understanding how cosmetic procedures can help them enhance their own look to create their own version of beauty.” 

It’s a Secret provides treatments for a wide variety of clients, including men, one of the company’s fastest-growing demographics. Most-requested services among male clients include Botox, hair restoration via platelet-rich plasma, jaw filler, and platelet-rich fibrin (PRF). The most popular treatments for women are Botox, lips, cheeks, chin and laser hair removal. 

It’s a Secret Med Spa’s new flagship location is at 2935 Blackburn Street in Dallas, and can be reached at (469) 789-0004, via email: or scheduling online at Appointments are scheduled seven days a week.

About It’s a Secret Med Spa

With a mission to help clients become the beholder of their own beauty, It’s a Secret Med Spa offers a highly trained and experienced team who create custom plans to fit each clients’ specific needs. Founded in 2015 in Dallas, It’s a Secret Med Spa offers injectables, lasers, aesthetics, body contouring, sweat reduction, facials and preventative care consultations for clients at eight welcoming, modern locations in Texas and Arizona, including the brand’s newest location in the West Village area of Dallas this year. What is the secret of It’s a Secret Med Spa? Simply put, it is becoming the beholder of your beauty. More information can be found on the brand’s website at and its social channels, InstagramFacebook and Twitter.