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The Ultimate Texas Brand Bracket is drawing to its close. From our initial array of 64 beloved restaurants, stores, products, and none-of-the-above wild cards, four rounds of intense voting have winnowed down the field to our Final Four. The last restaurant standing? Whataburger. The lone surviving store? H-E-B. The most beloved product? Blue Bell ice cream. And rounding out the lineup to rep the wild cards, Southwest Airlines. None of these brands had an easy path to victory, and we must now take a moment to remember those that, despite close challenges, were vanquished along the way. Austin City Limits, the tournament’s last Cinderella story, which fell to Schlitterbahn by just sixteen votes. Rudy’s Country Store and Bar-B-Q, whose second-round rally came too late to swing…

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