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Tyler Isbell, Vice President

SRS Real Estate Partners announces the appointment of Tyler Isbell to the North Texas Commercial Association of Realtors Board of Directors for the 2019 term.

Tyler Isbell joined SRS Real Estate Partners in 2010 with a decade of retail real estate experience and specializes in tenant representation with a concentration on top entertainment concepts like Alamo Drafthouse, while also providing leasing, sales and consulting services for restaurants and pad site users. He also focuses on landlord representation, redevelopment and new construction by working in coordination with owners and developers of shopping centers, power centers and mixed-use projects. Some of his most notable deals include a comprehensive redevelopment of the Richardson Heights Shopping Center from 70% vacant to regional entertainment destination and Creekside, an Alamo Drafthouse anchored redevelopment in Lake Highlands. 

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Boston-based Fit Factory announced their first two Texas locations in Garland and Colleyville expected to open Summer 2019. The full-service health club will backfill the 34,550 square foot former Toys “R” Us building at 320 Winecup Way at Firewheel Town Center and a 36,900 square foot space at Whole Foods anchored Colleyville Downs.

SRS Real Estate Partners represent Fit Factory in their expansion for the Dallas/Fort Worth market with up to 10 facilities ranging between 25,000 – 40,000 square feet.

"Firewheel Town Center and Colleyville Downs are both great opportunities for Fit Factory to enter the Dallas/Fort Worth market and reach their target customers who will be able to enjoy this superior gym experience at affordable prices,” said Ryan Johnson, Senior Vice President at SRS Real Estate Partners. “We believe Fit Factory will be a great addition to each shopping center and look forward to their success in Texas.”

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SRS Real Estate Partners represent Scissors & Scotch in their Dallas-Fort Worth expansion and announce the first Texas location signed at luxury mixed-use development The Crescent in Dallas with plans for at least 10 more new sites throughout the metroplex. The high-end men’s barbershop concept based in Kansas City, Missouri will occupy 2,788 square feet and join tenants such as The Capital Grille, Starbucks, Sixty Vines, Stanley Korshak, East Hampton Sandwich Company and more with an expected opening early 2019. 
"The nationwide demand for Scissors & Scotch proves that men everywhere want a better grooming experience,” said Erik Anderson, Co-Founder of Scissors & Scotch. “Were excited to introduce the concept to guys throughout DFW.”
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SRS Real Estate Partners announces new tenant Fireside Pies’ sixth Dallas/Fort Worth location at Creekside in Lake Highlands with expected opening early next year. The 4,230 square foot site is located in the outparcel building fronting Skillman Street. Fireside Pies currently operates four restaurants in the metroplex with plans for the Inwood Road location to re-open in October following remodeling.

"We’re proud to be partnered with Retail Plazas and Lake Highlands to create a progressive impact on the surrounding community,” said Henry Leonard, President of Fireside Pies. “We believe Fireside Pies will bring fresh energy to the intersection as well as kick off momentum for planned area improvements including new monument signage and trail connections to exclusive restaurants and retailers at Creekside. Lake Highlands is a great community with a bright future and we look forward to serving the neighborhood.”  

In 2004, Fireside Pies was born to an old cottage on historic Henderson Avenue in Dallas. Today, Fireside Pies is a collection of intimate neighborhood restaurants dedicated to serving outstanding artisan pizzas made in hot wood-fired ovens, served alongside from-scratch pasta dishes, salads and desserts. Each fireside pies restaurant mirrors the character of its neighborhood so no two are the same but all evoke the soul of heartfelt rustic cooking, genuine hospitality and the joyous spirit of a great gathering place.

Creekside is an 110,000 square foot entertainment center, which was born through the redevelopment of the shopping center previously known as Skillman Abrams Shopping Center. Acquired by an affiliate of Retail Plazas in 2016 and redeveloped in conjunction with the leasing of the former Simon David/Tom Thumb grocery space to Alamo Drafthouse in 2017, Creekside is quickly becoming one of the premier entertainment complexes in Dallas. Creekside was named BEST REAL ESTATE DEAL of 2017 in the Retail/Restaurant category by The Dallas Business Journal.

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Tyler Isbell

SRS Real Estate Partners announces positive growth and activity at Burleson Commons with the opening of Orangetheory Fitness on Dec. 15, 2017. The 4,050 square foot building serves as their 25th location in Dallas-Fort Worth and will host 50 - 75 classes per week.

SRS Real Estate Partners’ Mark Reeder, Market Leader, and Tyler Isbell, Vice President, represented the landlord in negotiations for four new users in 2017 including R Taco, Orangetheory Fitness, Oscar’s and Mama’s Angie’s.

Bright Realty, on behalf of R Taco, broke ground on a 1.2 acre pad site in August and began developing a new building for the fast-casual taco concept scheduled to open in early 2018.

Mama Angie’s has begun plans for a tex-mex restaurant positioned on a 2.1 acre parcel neighboring Roscoe’s BBQ at 1521 SW Wilshire, and Oscar’s, a live musical entertainment concept, is leasing 2,500 square feet in the suites adjoining Premiere Cinemas.

Burleson is primed for growth in 2018 with several new developments planned including The Depot on Main and Arabella, a 95-acre mixed-use center adjacent to Burleson Commons. The City of Burleson economic data projects 950 new single-family homes and 520 new multi-family units in 2016 – 2018.

Burleson Commons is a 45-acre shopping center located at the intersection of Wilshire Blvd and 731 in Burleson, Texas anchored by Premiere Cinemas, a 14-screen theatre, and a 120,000 square foot Kroger Marketplace with fuel center, drive-thru pharmacy and grocery pick-up. Additional key tenants include CVS, Marble Slab Creamery, Qdoba, Roscoe’s BBQ, Panda Express, The Catch, Golden Chick, Quest Diagnostics, ER Burleson, CareNow, Marvel Dental, Deluxe Nail Salon and Plaza Primary Care.

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SRS Real Estate Partners announces the appointment of Carissa Brown to the North Texas Commercial Association of Realtors Board of Directors for the 2018 term.

"Carissa’s unique retail background, passion for North Texas real estate and experience within the real estate community will bring a distinct perspective to the table,” said Mark Reeder, Market Leader at SRS Real Estate Partners.

Carissa joined SRS Real Estate Partner’s Dallas/Fort Worth office in 2014 and specializes in tenant and landlord representation, site selection and market expansion strategies. She has worked with numerous national and regional retailers and developers including UNTUCKit, Fans United, Café Intermezzo, O’Reilly Auto Parts and Casey’s General Store and serves as co-chair for the Dallas International Council of Shopping Centers Planning Committee.

SRS Real Estate Partners is the largest real estate company in North America exclusively dedicated to retail services. Headquartered in Dallas with more than 20 offices worldwide, SRS’ strong reach and international presence provide the company with unparalleled knowledge both globally and domestically. As a result, clients of SRS have a competitive edge through a full range of offerings including brokerage services, corporate services, development services and investment services. Since its inception in 1986, SRS has built a strong foundation in the retail real estate world and grown into one of the industry’s most influential and respected leaders. Our success is measured in the achievement of our clients’ objectives, satisfaction and trust. For more information, please visit

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Daniel Poku, Senior Associate

SRS Real Estate Partners is proud to announce the promotion of local SMU alumnus Daniel Poku to senior associate in the Dallas/Ft. Worth office.

Daniel focuses on tenant representation and urban landlord representation and has been a part of the team since 2014. He works with many senior brokers as part of the team for many local and national accounts including Sleep Number, Walgreens and The Emergency Centers. Most recently, he assisted in closing an impressive sales transaction for a pizzeria and beer garden concept in Dallas.

When anyone mentions Daniel it is always in a positive and complimentary light. Daniel is also extremely enthusiastic about participating in team activities and is always leading the charge to get the team outside of the office.

"Daniel has such positive energy and is a pleasure with which to work," said Mark Reeder, EVP and market leader in the Dallas/Ft. Worth office. "We often receive compliments about him from other professionals both internally and externally.”

"Daniel is passionate, diligent, and one of the hardest working young brokers in DFW. He’s proven early in his career that he has a strong desire to be successful in everything he pursues, and he’s always ready to take on a new opportunity," said Ryan Johnson, senior vice president in the Dallas/Ft. Worth office. "Our office wouldn’t be the same without Daniel’s big personality and we’re grateful he’s part of our team. All of his hard work is beginning to pay off and he deserves this recognition."

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The SRS Real Estate Partners and Cypress Equities team in Dallas/Ft. Worth found multiple ways to give back to the Dallas community this holiday season.

On November 30, more than 20 team members volunteered their time at the North Texas Food Bank (NTFB), sorting, boxing and bagging food for distribution. The NTFB in Dallas provides food for hungry children, seniors, and families year round and is especially busy during the holidays. Just last year, the NTFB provided 63.4 million meals to needy individuals in the North Texas area.

“Our team truly appreciated the opportunity to roll our sleeves up for a great local cause,” said Mark Reeder, executive vice president and market leader in the Dallas/Ft. Worth office. “We plan to make it an annual tradition.”

The Dallas/Ft. Worth office also took part in the Salvation Army Corporate Angel Tree program for the twelfth consecutive year. The Angel Tree program provides Christmas assistance to families in need in the Dallas area, bringing joy to children and families during the holiday season.

The SRS & Cypress team adopted 50 angels, aged six months to teenaged, fulfilling the angels’ gift and clothing wish lists. Once all the angel donations were received, team members took the gifts to the Salvation Army Christmas Distribution Center on Harry Hines Boulevard in Dallas. While at the center, SRS employees assisted in sorting gifts and stocking shelves.


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Treehouse Groundbreaking @ The Hill (Walnut Hill & North Central Expressway)

Last month, SRS Real Estate Partners’ Dallas/Fort Worth team joined investment and development partners to celebrate the ground breaking of Treehouse at The Hill – the newest site for the eco-friendly home improvement company located at Walnut Hill and North Central Expressway.

The groundbreaking was a significant step for Treehouse, whose original store is located in Austin, Texas. Treehouse CEO and co-founder Jason Ballard argued that the planning of their second location in Dallas was even more important than the first, because it illustrates Treehouse’s direction, intent and trajectory toward their goal of being on the cutting edge of science, sustainability, healthy building practices and technology.

Bringing the excitement and energy of new tenants and concepts, SRS’ Dawn Greiner leads the brokerage team for the mixed-use, multi-tenant center, which will include a combination of redevelopment and new construction.

When Cypress Equities came across this opportunity, they had been looking to bring something to Dallas that didn’t exist yet, said Michael Wheat, managing director of leasing and marketing. “We couldn’t have looked for, and ultimately come together, with a better response for that vision and what we wanted to bring to the community of Dallas than Treehouse,” he said.

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Dawn Greiner, Senior Vice President SRS Real Estate Partners

SRS Real Estate Partners celebrates the recognition of  Dawn Greiner, senior vice president in the Dallas/Ft. Worth office, as one of Real Estate Forum’s Top Women in Retail 2016. Since January 2015, Dawn has completed 86 tenant and two landlord representation assignments totaling $142M in transaction value, the largest of which is valued at $7.3M at The Hill, a mixed-use development located at US 75 & Walnut Hill in Dallas.

Between closing deals and providing excellent client service, Dawn goes above and beyond with her involvement in targeting and pursuing new business opportunities and mentoring new team members.

“Working in an industry dominated by men we, as women, must continue to blaze trails by mentoring young professionals and collaborating on new ideas and concepts with our next generation of leaders,” said Dawn Greiner.

Dawn joined SRS Real Estate Partners in 2004 and focuses on tenant representation and managing national roll-out strategies for retailers, including Carter's Retail, Inc. and Tween Brands, overseeing projects from approval through opening. She has also executed multiple transactions with clients such as Old Navy, Jos. A. Bank, The CATO Corporation, and Jonathan Adler. She is consistently recognized as a Top Producer and was selected for the prestigious Chairman’s Award this year for exemplifying the values of the company. Outside the office, Greiner is an active member of the International Council of Shopping Centers (ICSC), and works with several local charities such as Cattle Baron's, Heroes for Children, Trains for NorthPark, and Equest.