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This month’s cover story, an oral history, explores the enduring impact of the Livestrong movement, once promoted by professional cyclist and cancer survivor Lance Armstrong to lend encouragement and support to others suffering from the dread disease. For the writer of our story, the topic hit close to home. Senior editor Emily McCullar was ten years old when she lost her mother to breast cancer, in 1996, eight years before Livestrong was born. Emily says, “My mother’s illness has very much informed my work on this story.”That work began late last year, when Emily noticed that 2024 would mark the twentieth anniversary of the Livestrong bracelet. She began talking with contributing editor Leah Prinzivalli about a possible pop culture–focused story, perhaps illustrated by photos of…

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