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Jennifer Hwa Dobbertin.Taco Bell’s experiential marketing campaigns and eyebrow-raising menu items never cease to surprise. Now the company that gave the world a boutique hotel in Palm Springs and the Baja Blast Pie is collaborating with notable American chefs to reimagine its iconic Crunchwrap Supreme. Texas’s very own Jennifer Hwa Dobbertin, the James Beard Foundation Award semifinalist and executive chef–owner of Chinese-Texan restaurant Best Quality Daughter, in San Antonio, is one of three participants selected by TBX, a new program Taco Bell has launched to support culinary talent. (The other two chefs are Reuben Asaram of Reuby, in Philadelphia, and Lawrence Smith of Chilte, in Phoenix.)In case you don’t know, the Crunchwrap Supreme was added to the Taco Bell menu in 2005 and is composed of a…

The post Taco Bell Has Tapped a San Antonio Chef to Reenvision the Crunchwrap Supreme appeared first on Texas Monthly.

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