Nonprofit raises $1.1M at extraordinary luncheon deepening the awareness of human trafficking, recognizing supporters and programs, sharing voices of survivors, and honoring ProtectHER Awardees
Over 1,200 guests joined New Friends New Life (NFNL) on Sept. 20 at the OMNI Dallas Hotel for a memorable luncheon, raising $1.1 million to benefit the nonprofit’s mission to restore and empower trafficked and sexually exploited teen girls, women and their children, and to drive awareness of this issue and its prevalence. The luncheon featured a conversation with power couple Camila and Matthew McConaughey, whose conversation moderated by NBC 5’s Meredith Land, ranged from their love of Texas to the work of their just keep livin Foundation, support of Uvalde, their New York Times bestselling books, and passion for University of Texas Longhorn football. Prior to leaving the stage, the couple offered a surprise $100,000 fundraising match, which they led auction-style, resulting in a fast and furious audience match of $100,000.
“Camila and Matthew McConaughey exceeded our highest hopes as keynote speakers through their humility, passion, and kindness,” said Bianca Davis, CEO, NFNL. “We could not be more grateful for their support and for their unscripted call to action! In that one surreal moment, The McConaugheys reminded us that when we show up for survivors, our community shows up for us.”
The luncheon kicked off to the music of Sapphire Strings and greetings from luncheon Co-Chairs JoJo Fleiss and Lisa Rocchio, who recognized luncheon Honorary Co-Chairs Robin and Norm Bagwell for their longtime commitment to the work of NFNL. Rocchio shared that while attending the 2023 NFNL Luncheon, she was shocked to hear the statistics of sex trafficking in Dallas and brought her neighbor Fleiss on a NFNL bus tour led by the Men’s Advocacy Group, demonstrating the prevalence of sex trafficking in this community. Both immediately knew they wanted to become more involved.
Pastor Bryan Carter, Concord Church, led the opening prayer, followed by recognition of this year’s ProtectHER Award recipients: Southwest Airlines and Young Men’s Service League (YMSL), shining examples of organizations that support the protection and value of women and girls in the community. NFNL Chief Development Officer Priya Murphy introduced a video about this year’s recipients, sponsored by Thomson Reuters. Accepting the awards were YMSL President, CEO and Founder Pam Rosener and Managing Director of Corporate Responsibility for Southwest Airlines Laura Nieto.
A video about the Liberty Street Garden, a partnership of NFNL, the Meadows Foundation, and Bonton Farms, highlighted an important next step in the journey of restoring and empowering survivors. The garden not only provides income but also work experience in a healing environment, helping to prepare those served by NFNL for future employment.
Following a series of audio testimonials from survivors, NFNL CEO Bianca Davis highlighted the prevalent sense of hope, healing, growth, and gratitude throughout the nonprofit’s hallways, coupled with the knowledge that members, and the staff that serves them, are dealing with significant trauma. She then shifted to the main takeaways of her address.
“I want you to walk away from today knowing two things,” continued Davis. “First, human trafficking is big business. By using force, fraud and coercion, traffickers are profiting $350 billion globally selling human beings for sex or labor, leaving an estimated 50 million victims in their wake. Texas ranks second in the nation for the highest number of human trafficking victims, and here in North Texas, sex trafficking is a $99 million industry. Women and girls are the prime target, and the average age of a girl sold in the sex trade is 15. Secondly, those who fall victim are not trapped in this illegal industry by choice. No one signs up for the physical abuse, sexual assault, emotional trauma, financial bondage, shame, criminal record or lack of access to education or gainful employment. NFNL is working to strengthen the most vulnerable by removing barriers to education and economic opportunities. In addition to our Liberty Street Garden, we have an onsite legal advocacy clinic and recently opened an onsite learning academy where women are being prepared to pass their GED exams,” which generated a supportive round of applause.
Davis encouraged the audience to join the fight and thanked all for taking a Stand for Her. To the audience’s delight she then led her introduction of the McConaugheys with, “Alright, Alright, Alright!”
Meredith Land kicked off the conversation summarizing all the places the duo had been spotted lately and welcoming them to Dallas. She asked about their move to Texas, which was a decision they agreed was not hard and decided while sitting at a red light. Growing up in Brazil in a family of farmers and ranchers, Camila said the values in Texas were much the same, including saying, “Yes, ma’am” and “No, sir,” and Matthew still has family in the state.
Regarding their just keep livin Foundation, Matthew highlighted the foundation’s after-school curriculum, which helps students meet physical goals, nutritional goals, and includes community service – something Matthew didn’t think would be popular, but “that’s what gives them ownership – where they are not just receiving.” Moving on to his New York Times bestseller Greenlights,Matthew shared how “it’s inevitable that you are going to get red lights in your life – something that stops us in our tracks. Sometimes you need to be stopped. It’s like an intervention. The idea of the book is that all red lights do eventually turn green. Yellow lights give us a choice – do we slow down or go fast? Sometimes we look for drama where it doesn’t exist.”
Meredith then asked Camila about her background and her New York Times bestseller, Just Try One Bite. Camila shared how every mother can likely relate. She grew up in Brazil in a family of farmers, where her relationship with food started. She watched her grandmother making butter and the family cooking over a wood fire. “In the journey of my life I was forced to go back to my roots … what we cook and eat and how it’s all connected.” She shared how it’s important for a child to see how something grows and what it takes to get food from farm to table, a process that fosters a sense of gratitude. “The sooner people learn and understand, the sooner they take ownership of their own lives and health.”
Camila then discussed, Women of Today, a community-based website she formed to give women a chance to share with each other and learn from each other. Matthew then asked her to share what she said about women in Texas. “Women in Texas show up, and their word is very important.
The conversation shifted to the tragedy in Uvalde, Matthew’s hometown. He recounted the moment they decided they would go – they would show up and listen. They spent a few days visiting with families and decided to bring their children down. Their purpose was to help however needed. “Families trusted us, bringing us into intimate moments.” This led them to D.C. where the Bipartisan Safer Communities Act was signed, and then to the creation of the McConaugheys’ Greenlight Grants Initiative to help school districts nationwide access the billions of dollars of available federal funding to create safer school environments and ensure the well-being of children.
Regarding the event’s cause, Meredith highlighted the PSA Matthew participated in with the Texas attorney general about human trafficking, asking both to comment. Camila shared growing up in Brazil, she was made very aware of the potential danger. “When I moved here at 15, I thought I didn’t have to look over my shoulder, but now I’m having this conversation with my kids. Something really has to be done.” Matthew added, “We have to realize that everyone needs to look out for one another with a keen eye before we can depend on law enforcement. It’s right here in our backyard. It’s an ugly scar.”
Closing with Matthew’s passion for UT football… “We’re doing really well! I believe this team is still playing against how great they can be, and if they keep doing that, they are going to maintain the edge.”
Before leaving the stage, Matthew turned to Camila to share an idea that she had when they heard NFNL was $140,000 short of their goal. She asked if anyone “would like to match Matt and I up to $100,000.” The ballroom lights came on, and guests responded to the McConaugheys’ challenge with donations large and small to meet the goal and help further the life-changing work of NFNL.
Luncheon attendees included Anita Arnold, Kathy Crow, Linda Custard, Jennifer Gates, Michelle Grimes, Nancy Ann Hunt, Tonya and Charlie McKinney, Peter M. Miller, Ashlee and Chris Kleinert, Christa Sanford, Kit Sawers, Gail and Dr. Gerald Turner, Jessica Turner-Waugh, Stephanie Wilcox, Vickie Yakunin, Council Member Gay Donnell Willis and Commissioner Elba Garcia.
Media sponsors were NBC 5 and Telemundo 39 and PaperCity magazine.
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About New Friends New Life: Founded in Dallas, Texas, in 1998, New Friends New Life (NFNL) restores and empowers trafficked and sexually exploited teen girls, women and their children, and drives awareness of the issue and its prevalence. The agency’s vision is to create a community where women and girls can soar above the limits of their past and achieve their dreams. In 2023, NFNL served 328 members (clients). NFNL also educates the community and works to eradicate the epidemic of sex trafficking through advocacy, legislative reform and strategic partnerships that address systemic causes. In 2018, NFNL opened a drop-in Youth Resource Center (YRC) in partnership with the Office of the Governor to serve trafficked and high-risk teen girls. Since its opening, the YRC has served more than 550 girls. In 2015, NFNL organized its Men's Advocacy Group to engage men in the fight against sex trafficking and exploitation. In 2024, D CEO Nonprofit and Corporate Citizenship Awards honored NFNL as “Organization of the Year” (midsize category). For more information, visit www.newfriendsnewlife.org.