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Temerlin Advertising Institute Scholar Lecture

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Central Standard Time

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Umphrey Lee Center
3300 Dyer St
Dallas, Texas 75202

Temerlin Advertising Institute Scholar Lecture Series: “Rx? BBB’s Prescription Suspicion: How Advertisers Deceived Trusting Customers”

Room 234

FREE; reservations requested for complimentary lunch.

Jimmy Asa, the Advertising Advisory Board co-chair of the Dallas chapter of the American Advertising Federation and the ad review manager for the Better Business Bureau in North Texas, will give a presentation about misleading advertising practices. Ad claims like “helps with cancer,” “raises IQ […] 15 to 20 points,” and “dramatic or full recovery [from traumatic brain injury]” are sure to catch consumers’ attention – especially those looking for help – but what are the costs of unsubstantiated claims? The Better Business Bureau was founded over 100 years ago to pursue truth in advertising  by combating “snake oil” and deceptive trends in America’s advertising industry. Fast forward to 2018 and consumers are still overwhelmed by deceptive claims. Too many companies are making a habit of being the first to market with impressively flashy claims that get great SEO, but fall flat on their faces when it comes to proving their efficacy. Jimmy Asa will examine two companies, LearningRx & RxHomeo, which were challenged by the BBB for their misleading ad claims. Lunch will be served; please RSVP by Wednesday, October 31, to yanhuang@smu.edu. For more information, call 214-768-1878.