Park Cities BubbleLife - https://parkcities.bubblelife.com
SMU Meadows School of the Arts Students Sweep Local American Advertising Awards

 
 SMU Wins 16 ADDYs in Student Category Including Best of Show, Judge’s Choice and Two Gold Awards

 

DALLAS (SMU) --- Students at the Temerlin Advertising Institute (TAI) at SMU’s Meadows School of the Arts won top honors in the Student category of the 56thannual American Advertising Federation (AAF) American Advertising Awards local competition, hosted by AAF-Dallas on March 8 at The Bomb Factory in Dallas. The trophies are known as the ADDYs.

SMU won 16 awards, a record for the university and more than the number won by the other four competing colleges combined. Temerlin students took home the Student Best of Show award, Judge’s Choice award, two gold awards, six silver awards and six bronze awards.

The SMU winning entries were as follows:

 

STUDENT BEST OF SHOW

CLIENT: MoLEKULE

CREDITS: Matthieu Smyth and Jennifer Nelson

 

 

JUDGE’S CHOICE

CLIENT: EPIC Meat Snacks

CATEGORY: Print

CREDITS: Tiffany Giraudon and Helen Rieger

 

 

GOLD AWARDS

CLIENT: MoLEKULE

CATEGORY: Art Direction

CREDITS: Matthieu Smyth and Jennifer Nelson

 

CLIENT: MoLEKULE

CATEGORY: Out of Home – Single

CREDITS: Matthieu Smyth and Jennifer Nelson

 

 

SILVER AWARDS

CLIENT: Zero Gravity

CATEGORY: Out of Home – Poster Campaign

CREDITS: Samantha Butz

 

CLIENT: National Parks Service

CATEGORY: Online Interactive

CREDITS: Eric Sedeño and Madeline Khare

 

CLIENT: VH1 Save the Music

CATEGORY: Cross Platform Campaign

CREDITS: Tiffany Giraudon and Caroline Moss

 

CLIENT: Dr. Bronner’s

CATEGORY: Print

CREDITS: Grace LaMontagne and Jolie Guz

 

CLIENT: Philips Hue Lighting

CATEGORY: Print

CREDITS: Eric Sedeño, Kirsty McLauchlan, Grey McDermid

 

CLIENT: Help USA

CATEGORY: Copywriting

CREDITS: Laura Walsh and Caroline Moss

 

 

BRONZE AWARDS

CLIENT: EPIC Meat Snacks

CATEGORY: Print

CREDITS: Tiffany Giraudon and Helen Rieger

 

CLIENT: VH1 Save the Music

CATEGORY: Copywriting

CREDITS: Tiffany Giraudon and Caroline Moss

 

CLIENT: Ancestry DNA

CATEGORY: Out of Home

CREDITS: Tiffany Giraudon and Jolie Guz

 

CLIENT: Help USA

CATEGORY: Out of Home

CREDITS: Laura Walsh and Caroline Moss

 

CLIENT: Airbnb

CATEGORY: Out of Home

CREDITS: Laura Walsh and Helen Rieger

 

CLIENT: Duolingo

CATEGORY: Print

CREDITS: Eric Sedeño and Lucas Crespo 

 

“Temerlin Advertising Institute students are consistently honing their craft to prepare for the demands of full-time positions. Winning an ADDY certainly sets these students apart,” said Steven Edwards, TAI director. “Awards are external validation of the numerous hours put in outside of class by not only the students, but also the dedicated professors at SMU. We are humbled to be recognized with such accolades and look forward to the district competition.”  

“These students have worked so hard over the past few years, and the landslide of awards they took home is evidence of their passion and commitment to creative excellence,” said Temerlin lecturer Mark Allen. “I’m continually amazed, but not surprised, by the kinds of places that hire our students. Over the past few years we’ve placed graduates at world-class creative agencies like Wieden+Kennedy, R/GA, Translation, VICE, VaynerMedia, Arnold Worldwide, The Richards Group and BBDO offices in New York and L.A. We could not be more proud of our students and their many accomplishments.” 

“It was a surreal experience to win such a high honor,” said senior Matthieu Smyth, art director for the Best of Show-winning entry for the MoLEKULE air purifier. “Mark Allen and Stan Richards Professor in Creative Advertising Willie Baronet truly believe in their students and put in countless extra hours helping us shape our campaigns, and that was reflected in the award-winning work we all produced. It’s through the dedication of both the student and teacher that outstanding work is achieved. They have guided us in crafting portfolios that will help us be successful in a very competitive industry.” 

Hundreds of entries were submitted in the local competition this year from area advertising agencies and universities. Judges were Jörg, UX design manager and sprint master at Google; Michael Corbeille, executive vice president/executive creative director at SMZ in Troy, Mich.; Russell Heubach, executive creative director at Pico L.A.; and educator Tracey Locke.

The local American Advertising Awards are the first level of a three-tier national competition. Local winners may advance to the district level, and district winners compete in the national American Advertising Awards in Chicago in June.

The American Advertising Awards are the advertising industry’s largest and most representative competition, recognizing and rewarding creative excellence in the art of advertising. Every year more than 40,000 entries are submitted in local American Advertising Awards competitions. The Student American Advertising Awards, sponsored by the American Advertising Federation and National Ad 2, are a sub-category designed especially for college students. Applicants must be enrolled full- or part-time in an accredited U.S. educational institution.

Established in 2001 in the Meadows School of the Arts at SMU, the Temerlin Advertising Institute for Education and Research is the country’s first endowed institute for the study of advertising. The Institute is named in honor of Liener Temerlin, who was a respected humanitarian and leader in the advertising industry. Offering both B.A. and M.A. degrees, TAI trains students to search for unique solutions in advertising, preparing them for work in advertising agencies, media firms, corporate marketing departments and design studios. In addition to opportunities for a 15-week executive internship, M.A. candidates also study advertising outside the U.S. to further develop global perspective. TAI has established an award-winning track record. Students have earned numerous honors, including two national and four district championships in the AAF National Student Advertising Competition and dozens of creative awards in prestigious regional, national and international competitions including The One Show, CMYK Magazine and The Art Directors Club of New York. In addition, the Temerlin Institute was named one of 10 leaders in advertising education among colleges and universities in the U.S. by Stuart Elliott, former advertising critic for The New York Times.

Student Best of Show ADDY winner - ad for MoLEKULE
Wednesday, 28 March 2018