Award-winning advertising executive, filmmaker and author to discuss how brands must address customers’ beliefs and ethical concerns

            David Baldwin, award-winning founder of advertising agency “Baldwin&,” filmmaker and author of the acclaimed new book The Belief Economy: How to Give a Damn, Stop Selling, and Create Buy In, will be the guest speaker for the 2018 ExxonMobil Lecture on advertising, media and communication ethics, sponsored by the Temerlin Advertising Institute at SMU’s Meadows School of the Arts. Baldwin will present “Navigating the Belief Economy” at 7 p.m. Tuesday, February 6 at the Angelika Film Center, 5321 East Mockingbird Lane in Mockingbird Station, Dallas (75206), followed by a Q&A. A reception and networking event will be held beforehand in the Angelika lobby from 6 to 7 p.m. The event is free, but reservations are requested via Eventbrite.

            To reach the next generation of customers, brands must address those customers’ beliefs and ethical concerns, says Baldwin. He will share his insights about how the Belief Economy lays the foundation needed to connect powerfully and passionately with a growing, socially committed audience.

An award-winning copywriter and creative director, Baldwin is the founder of Baldwin&, a Raleigh, N.C.-based company that was named Small Agency of the Year twice in its first five years by Ad Age and the 4A’s. The former chairman of the One Club in NYC, Baldwin was also an executive producer for the Emmy-winning film Art & Copy, and an associate producer for the Emmy and Peabody Award-winning film The Loving Story. His advertising has been recognized by The One Show, Cannes, D&AD, the Clios, the Effies, the Andy Awards, the MPA Kellys, Communication Arts and more. Baldwin’s work and writings have been featured in numerous publications and college textbooks on advertising. He is also the cofounder and brandmaster of the Ponysaurus Brewing Co. in Durham, N.C., makers of “the beer beer would drink if beer could drink beer.”

The ExxonMobil Lecture Series launched in 2003 to promote advertising, media and corporate ethics. ExxonMobil has endowed the lecture series through a grant to SMU’s Temerlin Advertising Institute. The grant supports SMU’s goal of expanding its emphasis on ethics not only in its diverse communications programs but in events offered to the public. For more information, please call the Temerlin Advertising Institute at 214-768-1878.

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