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Park Place Premier Collection General Manager Heath Strayhan with Community Partners of Dallas VP of Development Joanna Clarke, Community Partners of Dallas President & CEO Paige McDaniel; Bank of America Sr. VP, Senior Retail Client Manager Scott Gerths; and Bank of America VP Retail Client Manager - Dealer Financial Services Tiffany White

Park Place Premier Collection recently held its Holiday Soireé with a progressive dinner and ultimate shopping experience spanning all four luxury showrooms at the Lemmon Avenue location.

Guests enjoyed a range of tantalizing treats and vivacious views to stimulate their senses:

·         While sampling fresh sushi and Milagro Margaritas in the McLaren showroom, guests perused extraordinary timepieces by Officine Panerai and viewed the exciting 2020 McLaren GT. Guests also had the opportunity to appraise a special blend of Honduran and Nicaraguan tobacco from the unique Alec Bradley Mundial cigars bar while sipping Glenfiddich Grand Cru whiskey. Meanwhile guests had the opportunity to get some holiday shopping done thanks to Northpark Gold and the Diptyque Lucky Charms Collection. 

·         NorthPark Center showcased men’s fashions by Canali and women’s fashions by CH Carolina Herrera as guests checked out the Maserati Levante GTS Trofeo and tasted Italian-inspired bites while sipping Solerno Sparkling Starlight cocktails. 

·         Surrounded by the opulent comfort of the 2020 Rolls-Royce Cullinan Black Badge luxury SUV, guests savored small plates from The French Room while drinking Hendrick’s Holidaze Punch and shopping RIMOWA stylish luggage. Guests also had the opportunity to register to win a prize package that included a stay at the Adolphus Hotel with a special drive and shopping spree.

·         The 2020 Bentley Continental GT and Bentayga Stetson Edition SUV were paired with Reyka Yule Mules, Chocolate Martinis and Nespresso coffee with decadent desserts from Seasons 52, plus an exclusive look at sparkling jewelry and timepieces from Eiseman Jewels. Guests could add a little sparkle to their visage at the Lip Lounge, sponsored by Perricone MD holistic skin care products.

Bank of America sponsored complimentary valet parking. 

In total, more than 350 new, unwrapped toys have been donated to benefit Community Partners of Dallas, a nonprofit organization dedicated to ensuring safety and restoring dignity and hope to abused and neglected children by providing support to caseworkers of Dallas County Child Protective Services. Community Partners of Dallas serves more than 20,000 children annually. More info at

Located at 5300 Lemmon Avenue near Love Field, Park Place Premier Collection features Rolls-Royce Motor Cars Dallas, Bentley Dallas, Park Place Maserati and McLaren Dallas showrooms. 

Ken Schnitzer founded Park Place Dealerships in 1987 with a single Mercedes-Benz dealership on Oak Lawn. Today, Park Place Dealerships operates 17 full-service dealerships representing luxury brands Lexus, Mercedes-Benz, Porsche, Volvo, Jaguar, Land Rover, Rolls-Royce, Bentley, McLaren, and Maserati. For more info, visit

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