Ruthie's Rolling Cafe has created a unique way for their business to give back to the community. Through its new impressive award program, “Ruthie's Dozen”, they will honor select nonprofits in the Dallas area. Each month, Ruthie's will select and showcase one nonprofit in the community by providing opportunities to create more awareness, increase fundraising, and highlight their philanthropic mission, all while providing delicious food from their food truck, Ruthie's Rolling Cafe.
The idea for Ruthie's Dozen was inspired by owner Ashlee Hunt Kleinert's family and especially her grandmother, Ruth Ray Hunt. "Through Ruthie’s Dozen, we hope to keep my grandmother’s legacy alive by helping others and creating awareness for important causes. Ruthie's Dozen is a very special award spotlighting a mix of some well known and some smaller, lesser known nonprofit organizations - but all need need visibility and all need our support," said Kleinert.
Ruthie's Dozen Features/Benefits:
Every morning, for one month, Ruthie's will broadcast via social media on FB and Twitter about the selected nonprofit and information they wish to share – who they serve, statistics or nuggets of information surrounding their cause, their greatest needs, etc. (nonprofit to provide daily posts)
Ruthie's will provide each nonprofit a weekly social media post to put on their respective websites regarding the Ruthie’s Dozen award. This will create awareness about the Ruthie's Dozen honor and tell fans how they can support the initiative.
Each nonprofit will want to shout this information from the rooftop and ask their supporters to dine at Ruthie's during their special month. WHY? Because Ruthie's will donate 20% of its net profits that month.(10% from Ruthie's LLC and 10% matching gift from its founders = 20% going to nonprofit) - During that month, Ruthie's will roll to the winning nonprofit's facility during lunch in order to celebrate the nonprofit and the incredible work they do by providing lunch for staff members. Think of it as Ruthie's way to say, "Here's to you!"
Ruthie's Dozen Winners 2013
January – Genesis Women’s Shelter
February - Executives In Action
March – Honor Courage Commitment
April – New Friends New Life
May - St. Philip's School and Community Center
June - North Texas Food Bank
July - Methodist Health System
August – The SPCA of Texas
September – The Downs Syndrome Guild of Dallas
October – The Dallas Women's Foundation
November - Senior Source
December - "Ruthie's Rookie" The Birthday Party Project