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Dallas Marathon Announces Cotton Patch Café as Title Sponsor of Inaugural Last Man Running Pledge Promotion

96.3 KSCS’s Hawkeye Will Start Last, Pass Runners to Raise Donations

October 24, 2012 (Dallas) – The Dallas Marathon board of trustees today announced Cotton Patch Café, Inc. as the title sponsor of the first Last Man Running pledge promotion. The program benefits the primary philanthropic endeavor of Cotton Patch Café, Texas Scottish Rite Hospital for Children (TSRHC). The Dallas-based casual dining restaurant company has pledged to donate up to $25,000 to TSRHC through the Last Man Running promotion. TSRHC is also the primary beneficiary of the MetroPCS Dallas Marathon.

The Cotton Patch Café Last Man Running is a pledge promotion by the Dallas Marathon that pits a local celebrity, running either the half or full marathon, placed at the very back of the last corral along the start line. This “Last Man” will raise pledges for donations to TSRHC for each runner the Last Man passes. In their role as title sponsor, Cotton Patch Café has pledged $4 for each runner passed.

“We are thrilled to have Cotton Patch Café help us launch a new initiative that we plan to make a fixture of our December race,” said Kevin Snyder, chairman of the Dallas Marathon board of trustees. “I look forward to seeing Last Man Running grow as an annual highlight of our marathon and to further increasing donations to Texas Scottish Rite Hospital for Children.”

Mark “Hawkeye” Louis, half of the award-winning duo from Hawkeye and Dorsey in the Morning, the longest-running FM radio morning show in Dallas-Fort Worth, will serve as the promotion’s inaugural celebrity participant. In addition to the support of corporations such as title sponsor Cotton Patch Café, individual contributors may donate an amount of their choice toward Hawkeye’s run by visiting

“This challenge is an exciting way to support Texas Scottish Rite Hospital for Children and to be part of the MetroPCS Dallas Marathon,” said Larry Marshall, president of Cotton Patch Café. “Our restaurants have raised over $350,000 over the last several years for the hospital, and we’re proud to continue our involvement.”

Hawkeye’s progress will be live-tweeted (@hawkeyeonair) the day of the race to help fans track his progress. To learn more or to donate to the Cotton Patch Café Last Man Running pledge promotion, visit

About the MetroPCS Dallas Marathon

The MetroPCS Dallas Marathon is a flat and fast race, featuring a scenic course that highlights the best areas of Dallas including the landmark Margaret Hunt Hill Bridge, designed by Santiago Calatrava. The race is Texas’ oldest running marathon and serves as a qualifying event for the Boston Marathon. Race activities occur the second weekend of December and include a two-day Health & Fitness Expo, the Cigna Mayor’s Race 5K presented by Oncor, the MetroPCS Dallas Marathon, Half Marathon, 5-Person Relay, and SMU Cox Corporate Relay Challenge presented by Behringer Harvard. The Dallas Marathon is a 501(c)(3) nonprofit; the primary beneficiary of proceeds from race weekend is Texas Scottish Rite Hospital for Children. For more information, visit

About Cotton Patch Café, Inc.

Cotton Patch Café is a family-friendly casual-dining restaurant company headquartered in Grapevine, Texas. All 40 locations are Texas family-owned, including 17 in the Dallas- Fort Worth area, and the newest location set to open in south Arlington this fall. Cotton Patch Café serves a variety of freshly prepared homemade food, including classic comfort foods and heart-healthy menu selections. Cotton Patch Café menu favorites include chicken-fried steak, homemade chicken and dumplings, strawberry pecan salad, and the Grilled Cajun Duo. No matter which location you visit, you’re sure to find friendly Texas people and meals the whole family will enjoy. For more information, visit