Social norms around age and motherhood have changed significantly in the past decade. Women are waiting longer to have children than ever before, with the largest increase in birth rates in women between 30 and 40 years old. Older mothers are more financially stable than younger ones, so in turn, they have more discretionary income to spend on themselves during pregnancy.
Berkley Clothing is a luxury activewear line designed to make women feel beautiful, confident and heathy during every moment of pregnancy and beyond. Berkley believes that when you look good, you feel good and that women should never have to sacrifice comfort for style (and vice versa.) The company celebrates pregnancy through soft, luxurious clothing that empowers women to stay active, celebrate every moment and most importantly, be themselves.
“Everything we do is designed to celebrate women and their bodies through every stage of pregnancy,” said Loren Heller, who co-founded Berkley with her best friend, Hillary Cullum.
Loren “birthed” the idea for Berkley Clothing while she was pregnant with her daughter, Leighton. As a health-conscious mom-to-be, Loren was unable to find maternity activewear that was fashionable, comfortable and functional. She identified a gap in the market and immediately shared it with her friend. Hillary shared Loren's passion for style, health and wellness, and was dismayed by the gap in the maternity market. Determined to change things for future moms-to-be, Loren and Hillary set out to design the perfect pair of maternity leggings for before, during and after pregnancy.
The perfect leggings turned out to be two pairs of leggings, The Janey and The Cindy, named for Loren and Hillary’s moms, of course. With a focus on quality, the leggings have key features including four-way stretch, moisture wicking and antimicrobial properties and are available in go-to classic tones and on-trend prints that are a rare find in maternity departments.
The Janey Over-Belly Legging:
- Provides full bump support with an ultra-soft, high stretch over-belly panel
- Key features include buttery supportive fabric, slimming side pockets, and a foldable panel for before, during and after pregnancy
- Made out of breathable, moisture-wicking fabric
- Designed in Dallas, made in Los Angeles
- Offered in a 7/8 legging ($98)
The Cindy High-Waisted Legging:
- Provides high waisted support and flexibility with elastic inset panels designed to give as the baby grows and snap back post-pregnancy
- Key features include buttery supportive fabric, slimming side pockets and comfortable inset elastic for the mom who doesn’t want full belly coverage
- Made out of breathable, moisture-wicking fabric
- Designed in Dallas, made in Los Angeles
- Offered in a 7/8 Legging ($98)
Berkley plans to continue developing variations of the legging styles and to expand into other activewear essentials.
“The right clothes can make all the difference, and a pair of stylish, comfortable Berkley leggings may be all it takes to help a mom-to-be feel comfortable in her own skin,” said Hillary.
To learn more about Berkley, or to get hi-res photos, please contact Kelly Hunter at Shiroma Southwest, 972-489-4361 or kelly@shiromasouthwest.com.