Bringing The Tot to Life
OPEN MAY 8TH, THETOT.COM OPENS NEW RETAIL CONCEPT STORE IN DALLAS.
Offering highly curated eco-friendly, innovative and stylish products
for mamas, mamas-to-be and newborns to toddlers.
DALLAS – May 8, 2017 – The Tot, a website dedicated to sharing expert advice and providing innovative, modern and stylish products for mamas and tots, is opening its second bricks & mortar location on W Lover’s Lane in Dallas.
Inspired by a charming home-setting, THE TOT PLAYHOUSE is designed to feel like you are strolling into the welcoming home of a friend. The concept store is filled with gorgeous parenting products including the best in baby gear, kids apparel, toys, personal care products, nursery furniture & décor, and much more - all mindfully selected by The Tot team to reflect a sense of luxury fused with forward-thinking functionality.
The TOT PLAYHOUSE concept store offers customers a truly immersive experience where they can touch, feel and test products like never before. Through mindful curation, The Tot aims to create a compelling emotional connection with the brand while ensuring a high-touch, interactive experience that is flexible, affordable and aspirational.
Founders Nasiba Adilova and Miroslava Duma, two mothers with a background in fashion and digital, started The Tot website in January 2016 with the mission to offer unbiased information and expert advice for mamas and mamas-to-be, plus a curated offering of non-toxic, stylish and modern parenting products that have all passed “The Tot Test”.
“As an ecommerce-based company, it is very exciting that we will be opening our second bricks & mortar location in Dallas,” said Adilova. “We want our customers to have a truly engaging, interactive and immersive experience where they can get a true sense of what our products are about and how they suit their individual lifestyles.”
Concierge specialists will also be on hand to assist customers with product demonstrations and gift-buying or to help set up a Baby Registry for mamas-to-be.
THE TOT PLAYHOUSE will also feature national experts conducting Tot Talks on everything from parenting to birth, women’s health and childhood nutrition as well as product demonstrations on how to choose a stroller to selecting and installing a car seat, plus unique events geared at kids where they can socialize in a safe and welcoming kid-friendly space full of fun activities.
The store opening marks the second for the brand, following its holiday pop-up-turned permanent location in Highland Park Village.
THE TOT PLAYHOUSE opens on May 8th 2017 and is located at 4607 W Lovers Ln, Dallas, TX 75209.
To celebrate the new opening, The Tot is hosting kid-friendly events that are free and open to the public:
Mother’s Day Grand Opening Events
Friday, May 12, 10 a.m. – 1 p.m.
Saturday, May 13, 10 a.m. – 1 p.m.
The two-day celebration will include an Ultimate Tot Pack giveaway valued at over $2,000 featuring Cybex strollers, BabyBjorn gear, Dockatot Deluxe, Nook playmats and more. Moms and toddlers will enjoy a variety of crafts, including flower arranging classes for mom, and kid-friendly crafts including creating flower necklaces and Mother’s Day cards.
General opening hours:
Mon to Sat: 10am to 5pm
Store Phone: 469.917.8715
Facebook.com/TheTot
Twitter.com/TheTotBaby
Instagram.com/TheTot
Pinterest.com/TheTottot
About Co-founder Miroslava Duma
Cited as a "force of the fashion industry" by Financial Times and as "a brilliant entrepreneur" by Vogue, Miroslava Duma is the founder of digital company Buro 24/7 and its fashion and lifestyle platform, Buro247.com.
Miroslava is a regular speaker and commentator on business, digital and media and has been featured as a panelist at the DLD conference in Munich, Vogue Fashion Festival in London, fashiontech in New York and twice at the St Petersburg International Economic Forum (SPIEF).
In what Mira describes as a “true career highlight,” she facilitated a panel with Jack Ma, founder and executive chairman of Ali Baba, in front of hundreds of people at one of Russia's largest economic events, SPIEF 2015.
Duma is also an avid philanthropist, founding her charity, Peace Planet, which helps children in need of urgent medical assistance.
About Co-founder Nasiba Adilova
Russian born, Dallas-based Nasiba Adilova is co-founder of The Tot and formerly the director of business development at Buro 24/7. A street style darling, Nasiba has been photographed for the industry’s top news outlets, including: The Covetuer, Harper’s Bazaar, Vogue, Departures and Town & Country, among others.
As a mother to a young toddler and, now also a newborn, Nasiba wanted to build an online luxury destination that promoted safe, clean and health conscious products for children and moms. The Tot was born in 2016 out of this desire and it has swiftly become a one-stop-shop for women everywhere seeking not only the best brands for children but also a place to connect with each other.