Get in-depth coverage of news, reviews and conversations about Texas barbecue. It's basically Christmas every day for barbecue-lovers.

On Texas Independence Day (March 2) in 2014, Matthew McConaughey stood onstage at the Dolby Theatre in Hollywood, California, and announced he was his own hero. If you recall, he was accepting the Oscar for Best Actor for his performance in Dallas Buyers Club, and after thanking his team, his collaborators on the film, and his family, he told the audience that since he was 15 years old, he has considered his hero to be himself 10 years in the future. At 15 he was inspired by all that he might have at 25, at 25 he was moved by Matthew the thirtysomething, and in March 2014—the height of the McConaissance—he was chasing the accomplishments of himself 10 years in the future.One can only imagine,…

The post Matthew McConaughey Is Monetizing His Whole Vibe appeared first on Texas Monthly.

Thank you for reading!