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Texas Brands: Yeti and Igloo coolersWhich Texas brand is the most iconic? This March Madness, Texas Monthly is asking readers to cast their votes.Texans know the heat of their environment like Alaskans know snow, and every year we battle hot weather in all its forms. Windy and dusty, dry and still, wet and oppressive. If any state would need portable, chilled containers, it’s ours. The creators of Igloo and Yeti felt that way and forged their well-known brands right here in the Texas crucible.But that’s about where the similarities melt away between these two companies, starting with their hometowns. Yeti hails from Austin, a scientifically formulated 290 percent hipper address than the Houston suburb of Katy, where Igloo was born.Yeti is a teen heartthrob—a household name at just seventeen years…

The post The Ice Chests Cometh: How Igloo and Yeti Defined Texas Cold appeared first on Texas Monthly.

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