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An Ode to Mrs Baird’s, the Fluffy White Bread of My Texas Childhood

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Mrs. Bairds break bracketWhich Texas brand is the most iconic? This March Madness, Texas Monthly is asking readers to cast their votes.Generations of Dallas denizens can still recall zipping past the Mrs Baird’s factory along North Central Expressway at Mockingbird Lane and encountering the heavenly scent of baking bread. For decades, the aroma permeated the area. Though the factory has been closed for more than twenty years, I can still almost smell it. I suspect you’d hear much the same from anyone who grew up near the company’s other bakeries, which at one time stood in Abilene, Austin, Fort Worth, Houston, Lubbock, San Antonio, Waco, and elsewhere. In the early sixties, Mrs Baird’s accounted for one out of every four loaves of bread sold in Texas.For me and…

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Monday, 20 March 2023