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Which Texas brand is the most iconic? This March Madness, Texas Monthly is asking readers to cast their votes.One day in the late 1980s, Juan Francisco Ochoa Sr. meandered through an H-E-B in Laredo. His new restaurant, Taco Palenque, didn’t have a menu yet, but he had a vision. A bell had rung—the same one that inspired his other Mexican restaurant chain, El Pollo Loco.That grilled chicken franchise became a sensation in Mexico after he opened the first in his hometown of Guasave, Sinaloa, in 1975. By 1980, he and his family operated more than 90 restaurants across the country. Eventually, they decided to try their luck in the U.S., and by 1983, California had seventeen El Pollo Locos.Could he do it again? During that…

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