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Flamin’ Hot Cheetos weren’t made with me in mind. I’m a white guy who was born in Indiana, and the creators of the red-powdered snack were more focused on consumers living in major metro areas who bought snacks at convenience stores and gas stations. A lot of other things are made for me—there was probably a photo of someone who looked like me under a sign that read “our target customer” in the facility where Cool Ranch Doritos were conceived—but a bag of Flamin’ Hot Cheetos isn’t on the list. Flamin’ Hot, Eva Longoria’s directorial debut, which premiered on Saturday at SXSW, wasn’t made with me in mind, either. The movie tells the story of Richard Montañez, a Frito-Lay janitor who invents the snack during his…

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