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Rick Soto is the first to admit that there were drawbacks to running a menswear boutique out of a renovated food truck. “A lot of people came looking for tacos,” he recalls with a laugh.After discovering a passion for fashion at a young age, Soto began working to build his own clothing brand, first through a necktie company that he ran part-time while working other full-time jobs, and then with the 125-square-foot truck that served as his mobile suit shop.Despite the shortage of space, Soto, who did fittings, took appointments and sold suits from inside his Austin truck for nearly five years and was able to amass an impressive client list, including Vince Young, Brian Orakpo, and Zachary Levi, all of whom visited and were…
The post How Austin’s Rick Soto Suits Up Football Superstars appeared first on Texas Monthly.
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