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Hat Club popup in HoustonIn 2002, with his first paycheck from a job serving popcorn at a Tinseltown multiplex, fifteen-year-old Orlando Ordaz bought his first Houston Astros fitted hat. It was a black cap with a brick-red star, stylized with one side broken open—the team’s main logo from 2000 to 2012. An East Houston native, Ordaz had almost no choice but to fall in love with the Astros. His mother worked in catering at the old AstroWorld amusement park, and because the family shared a single car, Ordaz and his father would pick her up most days. After scooping her, Ordaz’s dad would occasionally take the whole clan next door to the Astrodome and buy $1 mezzanine tickets for that day’s game.Back then, the Astros were a National League…

The post Meet the Astros Fans Willing to Spend $80,000 on Custom Baseball Caps appeared first on Texas Monthly.

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