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Leonard Botello IV has spent the last eight years chasing smoked brisket perfection. It began with Truth Barbeque, which he opened in Brenham in 2015, and which made the top ten on our 2017 barbecue list. A gleaming new location in Houston followed two years later, which jumped up to the number-three spot on our 2021 list, based largely on the quality of that smoked brisket. The Truth brand got so big that Botello’s wife (and boutique hotelier), Abbie Byrom-Botello, hired a public relations firm that sent me a pitch. It was strange enough that, unlike every other PR pitch I’ve received in my ten years at Texas Monthly, I pursued it. The subject line referred to the “fourth slice methodology,” which the pitch described…

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