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Texas’s First Non-Alcoholic Bottle Shop Reflects the Shifting Culture Around DrinkingThere’s a question customers often ask when they see the bottles lining the walls of Sipple: Is any of this stuff good?The Houston shop has an awe-inspiring selection of around three hundred nonalcoholic elixirs curated from a market that has ballooned into a $1.2 billion industry. For a former boozer like me (I gave up alcohol more than ten years ago), Sipple is like a candy store. The chic labels and exotic flavors are at once familiar and entirely novel, touting supplements like “nootropics” and “adaptogens.” But in a hard-drinking state like Texas, the knee-jerk response to a store like this can be skepticism.“People thought we were crazy,” said Danny Frounfelkner, a former sommelier who runs Sipple with his wife, Helenita. So many retail space…

The post Texas’s First Nonalcoholic Bottle Shop Reflects the Shifting Culture Around Drinking appeared first on Texas Monthly.

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