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SMU football using the infamous gold trans am in marketing/recruiting materialsRon Meyer would have loved it. The former SMU coach died in 2017, but this stunt was right out of his playbook. It was outrageous. It was brilliant. Get ’em talking, shock ’em, and leave ’em with a wink and a laugh.Remember the time in 1979 when he went on a Dallas radio show to announce that SMU would beat Texas that week? (The Mustangs won 30–6, and Meyer controlled the narrative before and after the game.) Or the time he pretended to lose his place in the middle of a speech and quipped, “Excuse me a Fred Akers moment”? Few coaches would taken a shot like that at the Texas head coach back then, but poking the UT bear was part of what made…

The post SMU Turned Eric Dickerson’s Gold Trans Am Into a Recruiting Image appeared first on Texas Monthly.

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