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In times past, the second weekend of SXSW would tilt toward anarchy. The attractions of the event’s early days—the tech conference and the film festival—would recede, the snaking lines of attendees transplanted from downtown to the security gate at Austin-Bergstrom International Airport as they made their way back to L.A. or New York or San Francisco or London or Singapore or Berlin or Sydney or Tokyo. In their place would be a younger, rowdier crowd. It would be made up of musicians from all of those cities and more, as well as their handlers, fans, and hangers-on, plus a veritable army of spring breakers drawn by an improbable premise: free performances by thousands of artists, including some of the most famous pop stars in the…

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