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There is a very small group of celebrities whose reputations are stellar enough that their fans would still flock to see them even if it meant having to hear about exceedingly dull and confusing things like cryptocurrency or NFTs. Dolly Parton, most reasonable Americans would agree, is one such star. Making her first-ever South by Southwest appearance, the country legend arrived in Austin as part of the Dollyverse—a Web3 experience and limited-edition NFT drop timed to promote her debut novel, Run, Rose, Run, and its accompanying album. Thankfully, though, there was very little blockchain talk to be found. So little, in fact, that, aside from knowing I’m now the owner of a limited-edition Dollyverse NFT, I couldn’t explain the words “powered by the blockchain” if my…

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