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In 2020, Javier and Santiaga Soto were exhausted from nearly ten years of slinging tacos out of their Waco food trailer, Taqueria Guerrero. “There is a lot of suffering in running a taco trailer,” Javier says. “The hours are long and the temperature swings can be unbearable.” Then they caught a break. The building across the street became available and the couple didn’t hesitate to take the opportunity to open a brick-and-mortar. It was a chance to fulfill their dream of owning a small taqueria. They didn’t want anything fancy—just something other than a trailer. The project soon became an extended-family effort. The couple conferred with their children on how to move beyond the Hispanic-only customer base of the trailer to attract a wider range of…
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