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H-E-B’s house brands have long been a source of consternation among Texan consumers. They require us not merely to weigh the merits of various flavor combinations, but to ponder heavier existential questions such as the nature of good and evil, order and chaos. The grocery chain knows how to get attention for its products: mixing and matching among flavors and products in ways nature never intended, as with cake batter hummus or funnel cake dish soap or a “butter tortilla” scented candle. And—as social media users have noted in recent weeks because of the sheer cognitive dissonance brought on by the sight of “Vanilla Milkshake” on a bag of potato chips—the experimentation also includes “special edition” chips. While the limited-run chips aren’t a new thing for…
The post All of H-E-B’s Current Novelty Potato Chips, Ranked appeared first on Texas Monthly.
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