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Baylor's NaLyssa Smith dribbles the ball during the second half of an NCAA college basketball game against Texas Tech.The NCAA’s name, image, and license rules—which went into effect last year and have since allowed college athletes to make money by advertising brands and marketing their own—are also a boon to sportswriters. There tend to be two prevailing questions vis-à-vis star players: how did they get where they are, and where are they headed? Now bespoke logos and hashtag-optimized credos tell us the answers, or at least get partway there.Earlier this month, in a hallway of Kansas City’s Municipal Auditorium—site of the Big 12 Women’s Basketball Championship—I asked NaLyssa Smith about her iPhone case. Baylor’s star power forward had spent the season hoarding accolades: first-team All-American (for the second straight year), conference player of the year (ditto), the consensus first or second pick in…

The post Baylor’s NaLyssa Smith Sets Her Sights on WNBA Stardom appeared first on Texas Monthly.

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