Family event to feature spectacular firework show and kid-friendly activities for all ages

 Returning for its fifth year, Day 1 Dallas has moved to Frisco! This tons-of-fun family fair is designed for children and families to celebrate New Year’s Day together. It features a spectacular firework show set to children’s music, interactive children’s activities, crafts and games, live bands and performances all while benefiting Vogel Alcove, a nonprofit educational and therapeutic center for homeless children and their families in Dallas. Vogel Alcove helps children recover from the trauma and stress of homelessness by providing specialized early childhood and school-age programs, and family support services. Since 1987, Vogel Alcove has served more than 16,000 homeless children and families, all at no cost to them.

Day 1 Dallas is expected to attract more than 7,000 revelers to Dr Pepper Ballpark and the Embassy Suites Convention Center. The event begins at 3:00 p.m. and the fireworks launch at 7:00 p.m., where attendees can watch from the field, stands or suites at the ballpark.           

Day 1 Dallas in Frisco 2020 also features a School Spirit Contest where participants can vote for their school and win $1,000 for their PTA. Just text SPIRIT2020 to 51555 to vote.      

Admission is only $5.00 per person, 2+, and all activities during the festival are included in the ticket price. Food and drinks can be purchased on-site through the Embassy Suites and at the Dr Pepper Ballpark concession stands. All event information is listed at and on Facebook at

         90% of the fun activities take place inside and around the convention center and ballpark suites, so families can come out and play whatever the weather brings!
         Day 1 Dallas in Frisco will offer activities that kids of all ages will love, including:

  • Be amazed by our themed firework show set to kids music
  • Hop around on inflatable bounce houses and scale a rock-climbing wall
  • Snap your photo with costumed Star Wars-themed characters
  • Performances by Magician Grant Price, RockTeen Steppers, and the Zumba League
  • Take batting practice on the RoughRider field and test your pitching speed in the official dugout of the Roughriders
  • Build a magical playground in the Cardboard construction area
  • Arts and crafts and Face Painting stations
  • Learn about slithery reptiles from Wildlife on the Go
  • Smash-a-car and Paint-a-car stations
  • Touch-a-truck construction equipment
  • And so much more!

This event could not happen without support from these major sponsors, listed as of November 14: Copart, Oncor, Kimberly-Clark Corporation and iHeartMedia. Other sponsors include driversselect – an EchoPark Company, WFAA Channel 8, Rogers-O’Brien Construction, Hill & Wilkinson General Contractors, Embassy Suites by Hilton, Ally Financial, Cricket Wireless, Hello Fresh, NTTA-North Texas Tollway Authority, Reliant – an NRG Company, Resort Vacations, Inc., Lisa and Bob Segert, Frisco RoughRiders and Patti Ann’s Flowers. In-kind sponsors include VisitFrisco, Frisco Arts, and Wildlife On The Move.

Fast Facts: Day 1 Dallas in Frisco 2020 takes place on January 1, 2020 from 3:00 until 7:00 p.m. at Dr Pepper Ballpark and the Embassy Suites Convention Center. Admission is $5.00 each for those 2+. Tickets include all activities. Parking options both free and paid are available. Food is also available for purchase at both locations.


About Vogel Alcove:

Vogel Alcove is a 501c3 nonprofit agency which provides therapeutic early childhood services, school-age programs and family support services for homeless children ages six weeks to 12 years old, and their families. Since 1987, the agency has served more than 16,000 Dallas-area homeless children. We’re on a mission to help young children, and their families, overcome the lasting and traumatic effects of homelessness. It is our vision that every child in our community has a home, a self-sufficient family and a foundation for success in school and life.


Fueled by extensive research from the Casey Foundation, Vogel Alcove has embraced a “two-generation” model to break the cycle of poverty for homeless children and their parents. Through a recent strategic initiative, Vogel Alcove has committed to ensuring that our work truly helps homeless families break the cycle of poverty. These new services are offered through the Parent Opportunity Department and include one-on-one counseling from a team of clinical social workers, as well as Job Ready, Career Ready, and Support System programming in the Parent Opportunity Center lab.      

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