Along with the Insights reporting, we introduced the ability to include statistics from your website's Google Analytics account. When your website usage is shown along with your other Neighborhood Marketing Center activity you get a good picture of how efforts in one area influence the other.
In the initial release, the site reports tracked visits, visitors and page views and the question kept coming up what's the difference between visits and visitors? Visits is the total times someone came to your site and visitors is the total number of unique people who came to your site. For most all accounts these numbers are close to the same. Even if the numbers are different, they still show the same trends. So the visitors graph is gone and has been replaced with something much more useful.
In the next version of the Insights report, we'll start showing the traffic generated to your website based on search engine traffic. If someone is searching for your type of business and click on your website in the search results, you'll see it in the new graph. Along with the search traffic reporting that we show that goes to your blog, you'll have a complete picture of how your business looks to search engines and to their users.